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  • SAM Taps Whistler Blackcomb to Host 2025 Summer Ops Camp

    SAM Magazine—Whistler, British Columbia, March 18, 2025—SAM’s Summer Ops Camp will be held at Whistler Blackcomb, Sept. 2-4, 2025, offering three days of education, networking, and hands-on learning focused on the future of summer operations at mountain resorts. This year’s camp will also feature a partnership with the Canada West Ski Areas Association (CWSAA), bringing together a dynamic mix of resort professionals from across North America.   Whistler Blackcomb has been at the forefront of year-round recreation development, balancing business innovation with environmental sustainability. With a robust lineup of summer attractions—including the Whistler Mountain Bike Park, Peak...

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Tara Schoedinger Named as VP and GM of Northstar California

SAM Magazine—Truckee, Calif., Nov. 1, 2024—Vail Resorts has named Tara Schoedinger vice president and general manager of Northstar California Resort, effective Nov. 11. She moves from Crested Butte Mountain Resort, Colo., where she served in the same role. At Northstar, Schoedinger takes over for Amy Ohran, who became president and COO of Palis...

Independent Areas Top SKI Resort Rankings

SAM Magazine—Natick, Mass., Oct. 31, 2024—Snowbasin, Utah, earned the top spot in the West and Mad River Glen, Vt., repeated as the best in the East in the 2025 SKI Reader Survey Awards. There were a few big movers in the rankings, both up and down, as well as a continued affinity for independent resorts. Rankings are based on responses from S...

Mountain Collective Adds Sunday River, Megève

SAM Magazine—New York City, Oct. 30, 2024—The Mountain Collective Pass has expanded its network of resorts with the additions of Sunday River, Maine, and Megève, France, for the 2024-25 season, bringing the total number of resort partners to 27 worldwide.  “These two world-class resorts complement our existing network perfectly,” said Mo...

Mica Heliskiing Appoints Dave Morrison as New CEO

SAM Magazine—Revelstoke, British Columbia, Oct. 30, 2024—Dave Morrison is the new CEO of Mica Heliskiing, a boutique heliski operation and lodge in the Canadian Rockies. Morrison has more than 25 years of ski industry experience.  “Dave Morrison is a proven leader with a remarkable track record in managing and growing luxury ski resorts and...

California Mountain Resort Company Names New GMs at Bear Valley and China Peak

SAM Magazine—Bear Valley, Calif., Oct. 29, 2024—The California Mountain Resort Company (CMRC) has appointed new general managers to two of its ski areas: Brad Cumberland was promoted to general manager of Bear Valley, and Troy Cohee was promoted to general manager of China Peak.Brad Cumberland and Troy Cohee “At Bear Valley, we've restructu...

Indy Pass Adds 30 Partner Resorts in Six Countries

SAM Magazine—New York City, Oct. 24, 2024—Indy Pass has added access to 30 more alpine, cross-country, and indoor ski areas for the 2024-25 season, including Loveland Ski Area, Colo., and 12 resorts in Innsbruck, Austria. The additions were revealed at a media event in New York City Wednesday night. With the additions, Indy Pass will release a...

SAM Launches Ski Area Summer Operations Survey

SAM Magazine—Natick, Mass., Oct. 23, 2024—SAM invites ski area operators to participate in a new survey aimed at gathering insights into summer business and operations. The survey, launching today, seeks to capture the latest trends and challenges faced by ski areas as they continue to evolve their operations. Responses are requested by Monday,...

Mountain Towns 2030 Climate Solutions Summit Calls for Collective Action

SAM Magazine—Jackson Hole, Wyo., Oct. 24, 2024—Mountain Towns 2030 gathered 540 attendees from the ski industry, government entities, and other stakeholder groups in Jackson Hole, Wyo., on Oct. 14-16, for the annual Climate Solutions Summit. The event focused on innovative solutions to combat the effects of climate change and issued a resoundin...

Massachusetts’ Ski Ward Opens for Early Season Turns, Colorado Ski Areas to Follow

SAM Magazine—Shrewsbury, Mass., Oct. 21, 2024—Thanks to its all-weather snowmaking system, Massachusetts’ Ski Ward has staked its claim as the first ski area in North America to open for lift-served skiing and snowboarding for the second year in a row.Courtesy of Ski Ward Several Colorado ski areas also appear ready to drop ropes in the comin...

Homewood Suspends Operations for this Winter

SAM Magazine—Homewood, Calif., Oct. 14, 2024—Homewood Mountain Resort will not operate for 2024-25 after its financial partner withdrew its support for this upcoming winter season, the Lake Tahoe ski area said in an announcement published on its website. Homewood cited financial viability and delays in approvals to proposed updates of the resor...

Indy Pass Acquires Black Mountain in New Hampshire, Plans For a Co-op Model

SAM Magazine—Jackson, N.H., Oct. 5, 2024—At a standing room only crowd at Black Mountain, Indy Pass and Entabeni Systems announced they have purchased Black Mountain from the Fichera family, who have owned and operated the ski area for the past 30 years. Indy Pass managing director and Entabeni Systems founder Erik Mogensen, who spoke at the co...

North Carolina Ski Areas Sustain Minimal Damage from Helene, Communities Not as Lucky

Photo courtesy of Kim Jochl.SAM Magazine—Banner Elk, N.C., Oct. 2, 2024—Ski areas in the mountains of western North Carolina appear to have suffered relatively minimal damage from Hurricane Helene, which caused historic flooding after dropping 1-2 feet of rain, or more, through a wide swath of mountain communities in a short time, Sept. 26-27. ...

SAM Selects 11 Mentees for Annual Summit Series

SAM Magazine—Natick, Mass., Oct. 2, 2024—Eleven up-and-coming industry leaders have been selected to participate as mentees in the SAM Summit Series leadership development program. Hailing from resorts of all sizes across North America, the mentees represent many different departments and roles.   The 2024-25 Summit Series mentees are: Jos...

Vail Resorts Launches Efficiency Plan to Prepare for Global Growth

SAM Magazine—Broomfield, Colo., Oct. 1, 2024—Vail Resorts has unveiled a "resource efficiency transformation plan" that will save $100 million over the next two years, and then $100 million a year after that. The plan is designed to improve organizational effectiveness through a combination of scaled operations, global shared services, and exp...

Vail Resorts Epic Pass Sales Were Flat Through Summer

SAM Magazine—Broomfield, Colo., Oct. 1, 2024—Vail Resorts' Epic Pass product sales through Sept. 20, 2024, for the upcoming 2024-25 North American ski season decreased approximately 3 percent in units and increased approximately 3 percent in revenue in sales compared to the prior year through Sept. 22, 2023. Pass sales dollars are benefiting...