November 2020
Resorts can capitalize on a new market of guests seeking new experiences.
SNOW PLAY OPTIONS ABOUND: (top, left to right) Frolicking in the snow at Tahoe Donner; Cross country skiing and snowshoeing adventures at Giant’s Ridge.
Last March, as resorts shut down amid the escalating pandemic, snowsports enthusiasts, keen to keep sliding, turned to the backcountry and an array of Nordic trail systems to get their fix.
“It was like an active museum out there last spring,” says Sally Jones, cross country ski area manager at Tahoe Donner, Calif. “People were pulling old gear out of the garage. They were hungry to get out, so we just saw a huge number of people on our trails.”
The same thing happened at Colorado’s Crested Butte Nordic, a non-profit trail network easily accessible from town. Amidst a stringent county lockdown, CB Nordic secured permission to remain open. The locals ...