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The cover story discusses the Lake Tahoe Presidential Forum and explores the political avenues open to the snowsport industry.

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Every sport develops its own emotional triggers, and we must understand and analyze our sport in order to successfully play on its triggers.

Ski areas around the country are diversifying their on-snow offerings into activities such as snow tubing, sledding, ice skating and showshoeing.

The inaugural article of a new series on classic lifts features the Emerald Mountain lift from Steamboat Springs, Colorado. When residents unloaded the Constam aerial / surface lift from a boxcar in 1947, it marked major changes taking place in the emerging ski industry. Includes sidebars on E.G. Constam and the boat tow at Howelsen Hill.

At Squaw Valley USA in California's Sierra Mountains, High Camp offers a multitude of non-ski activities on top of the mountain; a recreation center for all seasons and interests. Whether or not it makes money, this may be a precursor to the future for ski areas.

A whimsical tale based on the true story of the McKays of Tyrol Basin and how they attempted to create the world's first fullpipe.

Features two winners of the Snow Country Design Awards: White Salmon Day Lodge at Mt. Baker, Washington, and the Canadian Alpine Centre and International Hostel at Lake Louise, Alberta, Canada.

A summary of lift expansion in North America in 1995. Despite a lackluster season, VTFH grew in the East, but construction overall was less than dynamic.

A guide to the retail and rental snowboard operations that have proven to be profitable. Written by SAM's snowboard consulting professional. Includes tables of retail and wholesale prices for rental equipment